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Brussels Airlines

logotype | stationery | guidelines | signage | vehicule | packaging | menu

In 2006 SN Air Holding merged with Virgin Express and asked Hoet&Hoet to design and implement their new brand identity. A new name was needed, together with a logotype and a strong graphic universe which could be expressed in a whole range of diverse media such as business cards, advertising and aircraft.

It was clear that in order to build this new brand it was necessary to capitalize on all the values of the two merging companies. The values of both companies were so different that once merged, they created a strong new brand with complementary values: quality and affordable, personalized service and wide choice, serious and dynamic,...

Hoet&Hoet created a new logotype with a strong symbol, putting the accent on the ‘b’ to emphasize the ‘b’ of Brussels (headquarters). This symbol is presented in perspective and formed by dots, symbolizing the runway and the different destination points.

The identity project was a success and it soon took off thanks to close collaboration between Hoet&Hoet and the different persons responsible for brand implementation : managing directors, marketing and communication managers, engineers, architects,...

This strong partnership enhanced each individual skill to build a solid and cohesive brand with a strong and unique personality... a brand that was projected by the aircraft, by the flight attendants, and by the marketing and communication support.

> click to download the Brussels Airelines poster


> logotype

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> stationery

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> guidelines

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> signage

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> vehicule

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> packaging

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