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How to wrap delightful memories

Hoet&Hoet signs the new seasonal packagings for the chocolate manufacturer. A fairy collection that brings back Christmas memories with high ... read more...
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How to enhance technology that save lives.

IBA develops innovative solutions pushing back the limits of technology and providing solutions for the diagnosis and treatment of cancer. Hoet&Hoet ... read more...
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How to start a new story from a point.

Agoria represents more than 1.700 technology-inspired companies in Belgium. Together they seek to contribute to the world's advancement by developing ... read more...
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How to move your body in purple

TIP TOP’s challenge is to improve your health and wellness! Hoet&Hoet developed the new campaign for Province de Liège by creating the identity ... read more...
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How to revive childhood memories through a brand...

The prestigious toy shop Serneels, well known for its quality toys and games that stimulate the imagination of children and awakens the kid inside ... read more...
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How to build a brand in Russia…

Leroy Merlin, a major actor on the worldwide DIY market and well known across Europe, wanted to reinforce its brand values on the Russian market. ... read more...
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How to be at the center of a cultural landscape…

Located in Verviers, a Wallon municipality of the Province of Liège, the CCRV (Centre Culturel Régional Verviétois) refreshes its image with a new ... read more...
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How to have a brand in your skin…

Evaux Laboratoires has developed a range of fortifying skincare products made with water that is exceptionally rich in silicon. We designed a brand ... read more...
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How to start a new story from a terminus…

Hoet&Hoet created the brand identity and graphics for the latest restaurant opened by Restauration Nouvelles: the RN Express. Located in the former ... read more...
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How to stand out…

Artexis, a multi-format venues business and Easyfairs, a multi-format events business have joined forces as a single entity with a shared mission: ... read more...
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How to boost the bus…

The public transport company TEC has created a range of services specifically for companies who want to offer their employees an alternative to the ... read more...
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How infography is strategy…

For over two years, we’ve been developing communication materials for Eurocommerce which incorporate a lot of infographics. These are informational ... read more...
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How brand universe can serve authentic cuisine...

…by working with simple but rich ingredients that emphasisis every touch points and give a taste to the eyes. read more...
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How to use industrial process to nourish corporate identity…

…by observing the 'making of' and qualities of a product, emphasizing on the details, the shape and the colour. read more...
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How a spot color can highlight a masterpiece…

… with the strong believe that simplicity is a frame where the point of views can meet. read more...
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How to keep a legend into the box office

…with a slight but impactful re-dynamisation of its identity and a strong affirmation of the why to love it. read more...
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How to revive childhood memories through a brand...


The prestigious toy shop Serneels, well known for its quality toys and games that stimulate
the imagination of children and awakens the kid inside each adult, has trusted Hoet&Hoet for the redesign of its packaging. We developed an impactful visual language that has been declined through the different packaging material bringing back the pleasure and the excitement of unwrapping a gift. A true return to childhood, proving that there is no age limit for having fun.

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